Fashion is a major industry within the UK economy – but its economic impact had never been properly evaluated. This lack of evidence had limited the industry’s influence and impact.

Fashion has both a direct and indirect impact on the economy and both elements needed to be evaluated and communicated strongly. The importance of fashion’s impact on ‘Brand Britain’ and tourism was also pivotal.

We commissioned, delivered and communicated a high profile report on the huge economic and social contribution of fashion to UK plc and UK society.

‘The Value of Fashion’ report concluded that fashion directly contributes £21 billion to the UK economy and employs nearly a million people. The results were launched at a House of Commons event hosted by the Business Secretary, Vince Cable, and Minister for the Creative Industries, Ed Vaizey, on the eve of London Fashion Week. The report secured significant media coverage and the findings are now consistently quoted in media articles, speeches and Government/industry policy documents.