All our people share one thing in common – they’re very experienced in their field.
They’ve been there, done it, and are always up for a new challenge.
They’ve also got a ‘can do’ spirit and come from a variety of backgrounds – policy, marketing, advertising, PR, journalism, psychology and research.
The bottom line is the team has delivered some of the biggest hitting campaigns that have achieved real change – such as smoke-free legislation and ‘5 a day’.
When you work with us, you’ll always get senior expertise.
Leadership team and key consultants
Ed Gyde (Head campaigner and public health lead)
Ed has lived and breathed social marketing for the last two decades and is our big hitting campaigner for change. Coming from a medical family he is our public health lead and has shaped many of the biggest national public health campaigns: ‘5 a day’, FRANK (drugs education), Know Your Limits (alcohol education) and No Smoking Day. Ed is on the board of Action on Smoking and Health and helped construct and deliver elements of the campaign for smoke-free legislation.
Rosie Strachan (PR and media specialist)
Rosie has 12 years’ experience of behaviour change communications. She’s our PR and big ideas person. She knows what works in grabbing media attention and driving awareness. At Audience, she’s worked with a range of clients targeting ‘hard to reach’ audiences, including Drugscope and the local NHS in London. Rosie has also helped persuade the UK to switch to digital TV and prompted businesses to cut their carbon emissions. Before joining the world of marketing, Rosie was a manager at two charities working to improve the life chances of excluded young people: FOCUS and Include.
Nicky Forsythe (Psychologist and lead researcher)
Nicky is a qualitative researcher trained in Humanistic Psychology and brings great innovation to our research team. She’s spent 20 years using techniques from the world of psychology to gain a richer insight into people’s motivations, conflicts and wishes. Her work has been seminal to innovation programmes carried out by the Ministry of Justice, the local NHS and the British Association for Counselling and Psychotherapy. She has facilitated research groups for the widest range of people – including airport baggage handlers, victims of domestic violence, NHS consultants, people with learning disabilities and scientists.
Kati Lopez (Creative director)
Kati is our creative live-wire with decades of experience in art direction and creative work for a wide range of clients. She loves a challenge and has worked on issues ranging from mental health, smoking cessation and drug misuse to promoting Finnish culture. She specialises in communicating difficult issues sensitively and also bringing data to life. She’s also one of the nicest people you’ll ever meet.
Martin Dibbs (Data analyst)
Martin is a best of class data analyst and brings together many data streams to isolate key audience insights for clients. He currently works on a range of clients including Transport for London and the NHS.
Chris Mounsey Thear (Youth and community engagement)
Chris loves working on the ground and pressing the flesh. He has a mass of experience in managing and running innovative events that get communities talking, involved and engaged. Chris specialises in youth projects – and creating local alliances that really benefit young people.
Angela Coles (Communications training)
Angela is a highly experienced presentation coach. She helps people to get their messages across clearly to the media. An ex-LBC and BBC journalist she’s trained everyone from Government ministers through to celebrities, business CEOs, charity heads and NHS consultants. People say training sessions with Angela are the best courses they’ve ever done.
Chris Rose (Strategist and environmental lead)
Chris has over 30 years experience as a communications strategist, and is a renowned author and campaigner. Formerly the Deputy Executive Director of Greenpeace he is an expert in communicating issues on the carbon reduction agenda. He has worked in the fields of public health, climate change, conservation and substance misuse. Chris is crystal clear about what works and what doesn’t in communications. You’ll want him on your side!