Decades ago many people saw it as a role of the public and charity sectors to do ‘social good.’ But trailblazing companies like the Body Shop and the Co-operative showed that social responsibility could be a leadership opportunity. Running a profitable business and investing in a fairer, better world weren’t mutually exclusive. In 2012, as trust plummets and people increasingly expect brands to ‘give something back’ - there’s a huge imperative to get strategic about social responsibilty programmes.
We can help. We’ve worked for big brands like O2 and Body Shop in this arena. And our overall experience spans the private, public and community and voluntary sectors, so we understand what makes for a ‘win:win’ partnership. We have a research process which acutely identifies the right issue, audience and activity for your brand. And we can bring the activity to life with great creatives and communciations.
If your brand is looking for a partner, talk to us about what could work for you and your stakeholders.